1. Why Hashtags Matter for Your Business
Hashtags work like searchable labels. When people search or follow a hashtag on Instagram, LinkedIn, TikTok, or Facebook, your post can show up — even if they don’t follow you yet.
Benefits of using hashtags:
Reach people beyond your followers
Connect with niche communities
Highlight your campaign or brand
Increase engagement on your content
Example: If you post a Facebook ad design tip using #CanvaTemplates, anyone searching for that hashtag could find you, instantly expanding your reach.
2. How to Find the Best Hashtags
Not all hashtags are created equal. Using only generic ones like #business or #marketing can bury your post in seconds.
Instead, mix:
Popular hashtags (high reach but high competition)
Niche hashtags (low competition but highly targeted)
Branded hashtags (unique to your business)
Tools to find winning hashtags:
Instagram’s search bar (type a keyword and see suggestions)
Hashtag research tools like RiteTag or Hashtagify
Looking at what influencers in your niche use
3. The Perfect Hashtag Formula
For each post, aim for:
3–5 popular hashtags (e.g., #SocialMediaMarketing)
5–10 niche hashtags (e.g., #CanvaDesignTips, #AdTemplateIdeas)
1–2 branded hashtags (e.g., #SocialAdTemplates, #TemplateSuccess)
4. Where to Put Your Hashtags
Instagram: In the caption or first comment
Facebook: Within the post body, but keep it minimal
LinkedIn: At the end of your post
TikTok: In the caption, alongside your keywords
5. Other SEO Boosters Beyond Hashtags
While hashtags help on social platforms, SEO (Search Engine Optimization) helps you rank in Google. Here’s how to improve both:
Use keywords in your captions, headlines, and alt text (e.g., Canva templates for Facebook ads)
Add descriptive filenames to images before uploading (e.g., facebook-ad-canva-template.png)
Embed your keywords naturally in blog posts and product descriptions
Post consistently — social platforms and Google reward regular activity
Link back to your site from social platforms and guest blog posts
6. Templates Make SEO & Hashtag Strategy Easier
If you’re serious about growth, pairing great visuals with the right hashtags and keywords is key.
Eye-catching templates get more clicks and shares.
Consistent branding helps your posts stand out in hashtag feeds.
Professional designs improve trust — and trust boosts conversions.
Our 3,000+ editable Canva templates are built to help you launch scroll-stopping posts and ads in minutes — all optimized for Facebook and Instagram. Add a smart hashtag strategy, and you’re unstoppable.
💡 Ready to save hours and boost your reach?
Get instant access to 3,000+ proven-to-convert Canva templates for Facebook, Instagram, and email — all editable in the free version of Canva. One-time price: $47.
👉 Get Your Bundle Here
