Meta Ad Sizes for Reels and Static Ads: The Complete 2025 Guide
 

August 10, 2025

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Why Meta Ad Sizes Matter for Facebook & Instagram Marketing

When you’re running ads on Meta’s platforms (Facebook and Instagram), size matters — literally.

Using the wrong dimensions can cause:

Blurry, pixelated ads

Cropped visuals that hide key messages

Reduced reach due to poor ad quality scores
 

If you want your ads to look sharp and professional, you need to follow Meta’s official ad size recommendations — especially for Reels and static image ads.

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Meta Reels Ad Sizes (2025)

Reels ads are vertical, immersive videos that appear between organic Reels content.
To maximize visibility, design them to fill the full mobile screen.

 

📏 Recommended Reels Ad Dimensions:

Size: 1080 x 1920 pixels

Aspect Ratio: 9:16

File Types: MP4, MOV (video) / JPEG, PNG (image for static Reels)

File Size Limit: Up to 4GB (video)

 

⚡ Pro Tips for Reels Ads:

Keep text and important visuals in the safe zone (centered, avoiding edges) to prevent cropping.

Use short captions or text overlays so users get the message even with sound off.

Start with a hook in the first 3 seconds to stop the scroll.

 

Meta Static Ad Sizes (2025)

Static ads work in the Feed, Stories, Reels placements, and Marketplace.
Here are the key formats you’ll use most:

Facebook & Instagram Feed Ads

Size: 1080 x 1080 pixels (square) or 1200 x 1500 pixels (portrait)

Aspect Ratios:

Square: 1:1 (safe, versatile choice)

Portrait: 4:5 (takes up more screen space)

File Types: JPEG, PNG

Max File Size: 30MB

Best For: Product shots, promos, testimonials, brand announcements.

 

Facebook & Instagram Stories Ads

Size: 1080 x 1920 pixels

Aspect Ratio: 9:16

File Types: JPEG, PNG, MP4, MOV

Max File Size: 30MB (image) / 4GB (video)

Best For: Quick offers, limited-time deals, polls, interactive content.

 

How Canva Templates Make Ad Sizing Easy

If designing ads in different dimensions sounds like a headache, here’s the shortcut: pre-sized Canva templates.

With the right template pack, you can:

Edit once, then export in multiple sizes for Reels, Stories, and Feeds

Maintain brand consistency across every placement

Save hours by skipping the resizing process altogether

 

💡 Our Ultimate Ad Collection includes 3,000+ editable Canva templates — already optimized for Facebook & Instagram ad sizes (including Reels and static formats).

 

Final Takeaway

Whether you’re creating Reels or static ads, getting the dimensions right is the first step to a successful Meta campaign. Combine correct sizes with high-converting designs and you’ll have ads that look great and perform even better.

 

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