1. Lead With Bold Visuals

The first thing users notice is your image or video.

Use strong, high-contrast colors

Showcase your product or offer clearly

Keep the design clean and uncluttered

2. Use Text Overlays That Pop

Instagram users scroll fast — add short, impactful text directly onto your visuals.
Examples:

“Save Hours Designing Ads”

“3,000+ Templates – $47”

Tip: Stick to large, easy-to-read fonts.

3. Keep Your Copy Short

Limit captions to 1–2 sentences for ads

Put the main benefit in the first line

Use emojis to break up text and add personality

4. Use Canva Instagram Ad Templates

With Canva templates, you can:

Match Instagram’s perfect size (1080x1080 or 1080x1920)

Swap colors, fonts, and images instantly

Create multiple variations for testing

💡 Our Ultimate Ad Collection includes over 1,000+ Instagram ad and post templates, ready to edit in Canva (no Pro account needed).

5. Test Multiple Ad Variations

Instagram’s algorithm favors fresh content — so test different:

Color schemes

Headlines

Calls-to-action

Images

Final Tip: The easiest way to create scroll-stopping Instagram ads is to start with designs that are already proven to convert. Grab the Ultimate Ad Collection today and create ads in minutes, not hours.